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Not only does color help display your products more distinctly on the web and in catalogs, it also has a subconscious effect on people's moods. Throwing together product photos with a background color that doesn’t mix puts you at a disadvantage from the start.

What better way to do so than using color to evoke the right mood and feel? Color can take an otherwise ordinary product and make it pop off the page.Īccording to one survey, more than three-quarters online shoppers rate product photos as very influential on their online purchase decision. Photos are your opportunity to showcase your products and tell your brand's story.

What is the best color for your product background?.

Additional considerations for choosing the color for your product background.

We'll also share a few best practices to help get your product photos to the finish line looking great and ready to wow your customers. In this article, we'll look at how to make the most of your shoot by choosing the right colors for your background.

While post-production is essential, quality product photos start with your shoot.